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Imagine walking down a street on a cold winter day and you come across two buildings, both the same business. One is dark and dreary and looks as cold as it feels outside. The other is lit up with holiday lights, bright and inviting, with a cozy looking interior. Which are you more willing to step into? Believe it or not, there is actually research behind the idea that holiday lighting attracts more people. A study done in retail outlets all across Canada and the U/S found that storefronts decorated with holiday lights saw a 9.5% increase in attraction to the business. Here are all the ways commercial holiday lighting can help your business this winter.
Attracts New Customers and Shoppers
Like we just mentioned, the lights alone make it hard for people to resist not looking at, so of course you’ll attract people to your business if you have a display! Holiday lights can be very inviting and eye-catching, which could also mean keeping people inside your business longer too. Of course, the more brilliant your display, the more attraction you’ll get! There is even some science behind how the colors used in your holiday display could attract more people.
Stay Competitive
As the winter draws near, you’ll notice other businesses are going to start putting up their light displays as well, so having your own light display will help you stay in competition with the other businesses. Even if the lights don’t necessarily attract new customers to your doors, the lights could help decrease the risk of you losing customers to your competitors.
Boost Team Morale
There’s no question that holiday lights increase holiday cheer, and this is even true for your team members! Bring something cheerful to the workplace with some holiday lights and decorations and help your team feel the holiday spirit. Happier employees equal happy customers, so this could make a big difference in your workplace! Don’t be a scrooge!
Adds Extra Safety and Security
Just as a little added perk, holiday lights can help add a little extra safety and security to your business. It’s hard for someone to break in or cause trouble when the whole surrounding area is lit up by your display to be seen by everyone! So just know that holiday lights can help keep trouble away from your business this season as well.
The great part about commercial holiday lights is the money you spend on them will be a long-term investment as it helps to drive business sales. Of course, this doesn’t mean you have to break the bank to get thousands of dollars of expensive decorations. Even something small and relatively simple could make a difference, and then each year you can add onto it as you’re able to make it just a little bit better every time. Don’t limit all the fun of holiday decorating to just your house. Decorate your business too, so that you can feel the holiday cheer wherever you’re at and improve the sales of your business at the same time!